What is Funder

A meeting place for campaigners and investors.

What is equity crowdfunding?

Equity crowdfunding is a way of raising capital for your business from multiple investors by selling parts of it off.

What are the benefits for entrepreneurs and investors?

The entrepreneur gets access to a group of committed advisors, evangelists, potential board members and the investors get to invest under the same terms as well as mitigate risk through diversification.

What is smart money?

Investors provide the capital for a business to expand and develop. The smart case for an entrepreneur though is when the investors, in addition to the capital, possess valuable know-how and contacts that can lead to new business opportunities in the future.

How long should a campaign last?

The specific number varies across countries and platforms. We have selected a strict period of 30-45 days, unless the campaign reaches its benchmark prematurely. What is important to keep in mind is that the period does not take into account the preliminary draft feedback that each campaign owner is entitled to.

How is rewards based crowdfunding different from the one with equity?

Rewards based platforms allow users to donate money in exchange for goods or gifts. Equity crowdfunding facilitates exchange of capital and shares in companies.

What do I need to do to be qualified to submit a campaign on the platform?

You would need to register a private or public limited liability company in Kenya and enter the required data to your personal and campaign profile.

Why Kenya?

Kenya offers one of the easiest ways to register a business online within a single day as well as sign legal documents with the help of an ID card.

How can I invest into companies on the platform?

There are two ways. One is the direct equity option and the other is a convertible note.

What is the difference between the two?

One requires you to purchase a share in the business straight away. The other allows for a delayed transaction where an investor gives out a loan to the company that can later on be converted into an equity stake in the business.