Funder applies to all types of business: from product design to computer games and software, from green technology and energy solutions to the sharing economy. It is also an excellent accelerator to enter the international market. Stock crowdfunding is a new way to raise funds from more investors than usual, because all individuals and legal entities over the age of 18 are potential investors. Investment is as simple and user-friendly as possible. At the end of a successful election campaign, investors will receive shares in the business they invested in.

Why crowdfund through Funder?

• A viable alternative to various types of loans and risk capital.
• A chance to engage your target audiences and customers as investors in your services and products.
• Access to well-informed and rich investors who can help you advertise your business.
• As a promotional activity, crowdfunding is an effective means of testing the market.
• Successful rounds of crowdfunding attract follow-up investments.

How it works?

• Send us an email at care@funder.co.ke with information about your start-up or business and your desire to apply for crowdfunding. We will respond with more instructions and information. Please read our terms as well.
• You will upload all necessary campaign materials to the Funder platform after we have approved your campaign: business pitch, business introduction, video and information about the campaign, necessary documents (business plan, cash flow forecast, annual report, etc.) and required agreements accompanied by the target funding limit (financial data).
• Organize a shareholders' meeting and decide whether to raise the share capital during the Funder campaign for new, potential investors. Update your Statutes if needed to comply with Funder requirements.
• Open a Funder account for the duration of the campaign. Funder connects you with the people who can help you with that.
• If you don't already have one, prepare a shareholders agreement for all of your business's shareholders and upload it with a digital signature along with the campaign materials.
• Register your business's shares in the Central Register of Securities (CSD) if they aren't already.
• When your campaign materials are complete, email them to the Funder staff for review by choosing the appropriate button.
• We'll go over your project again and offer you feedback on any changes or additions that need to be made. If no other questions arise, we will prepare your campaign for publication. Then it's up to you to decide when your campaign will go live.
• The campaign lasts about 30-45 days in most cases.
• Once your event is published, start active promotion to increase your visibility. Be bold and creative, using all possible and impossible channels to draw attention to your business and events. Tell your friends, acquaintances, fans, and existing customers to engage with media and social media. You can also get closer to Funder promotions by republishing us and all news related to our activities and yours on social media.
• If the campaign is a success, you'll need to call a new shareholders meeting and confirm the list of new investors, as well as file an application with eCitizen and the Business Register to register the increase in share capital. Your investment is safeguarded only when new shareholders appear on an official shareholder list.
• We'll send you an invoice based on our price list.
• If the campaign fails, the money is returned to the investors, and the campaign is archived. If you like, you can start a new campaign.
• In case your campaign was successful, you can also launch a new campaign immediately provided, that during 12 months the crowdfunded investment total will remain less than KES 10 million.